“My marketing isn’t producing.”
Rebuild what's feeding your locations, starting with what pays back first.
Six weeks to rebuild the channels, offers and measurement behind your locations — split correctly between national and local, tested market by market, and reporting by location by the time we hand it back.
- Duration
- 6 weeks
- Scope
- Fixed before we start
- Ends with
- A handover pack you can run
Multi-location marketing breaks in the same few places
National spend and local spend get decided by different people who rarely compare notes, so a campaign built for the brand runs the same way in a market it was never suited to. An offer that works in one location gets copied to the rest on the assumption that what worked once will work everywhere, and by the time anyone notices, three markets have been running at a loss for a quarter.
Measurement usually breaks around the same time locations start running their own pages and their own budgets — the reporting still adds up to a company total, but it stops telling you which location is actually earning its spend, or how far the answer has drifted since the season changed.
Signals we hear most
- The same national campaign runs in every market, and half of them ignore it.
- Local budgets go to whatever the operator spent on last year, not what the numbers say.
- An offer that worked in one market got rolled out everywhere and quietly underperforms in three others.
- Every location built its own landing page, and now the totals don't add up to one number.
- Creative has been running since spring in some markets and since last year in others.
- Nobody can say which channel is actually opening the sale once the season turns.
What gets rebuilt, and in what order
- Deliverable 01
Channel plan with budget allocation
Every channel mapped against what it should be doing, with national and local spend split by each location's stage of growth rather than however the split landed last year.
- Deliverable 02
Offer test schedule
A calendar of offers to test market by market, so what converts in one location gets tried deliberately in the next instead of being rolled out everywhere on a guess.
- Deliverable 03
Measurement setup that reports by location
Tracking rebuilt so a location's page, budget and promo show up as one number for that location, not lost inside a national rollup nobody can unpick.
- Deliverable 04
Handover pack
What's running where, why, and what to watch first as creative ages and seasons turn — documented so your team or your agency can carry it without us in the room.
How it runs
The full method →- 1–2 weeksDiscoveryProblem definition, impact analysis, current-state assessment, stakeholder map.
- 2–3 weeksSolution designSolution architecture, implementation roadmap, resourcing, risk and mitigation.
- Scoped to the workImplementationDeployment plan, adoption and training, performance monitoring, success measures.
How we price it
One fixed price for the full six weeks, quoted after a twenty-minute call once we know how many locations, markets and channels are in play. No hourly billing, no annual lock-in, and the number does not move once we start. If we do not think a sprint will pay for itself, we will say so on that call.
Questions operators actually ask
- What does a growth sprint actually change?
- By the end of six weeks you have a rebuilt channel plan with national and local spend split by location, an offer test schedule instead of one offer run everywhere, and measurement that reports by location instead of only at the company level. It is implemented and handed to you working, not written up as a recommendation.
- Does this replace our agency?
- Not necessarily. Some clients run the sprint and keep their agency executing against the new plan; some do not have one to keep. We build the plan, the offer tests and the measurement — who runs the channels day to day after that is your call.
- How do you measure results across dozens of locations?
- We rebuild tracking so spend, conversions and offers roll up by location first, then to a company total, rather than the other way around. That is usually the first thing that broke once locations started running their own pages and their own budgets, so it is where the sprint starts.
- When would we expect to see movement?
- Early weeks go to the channel and offer rebuild; the offer tests and the location-level reporting are what start showing which changes are earning their keep, market by market, before the six weeks are out. We do not promise a number, because it depends on how far the current setup is from working.
- How do you handle markets that behave differently from each other?
- By not treating them as one market. Offers are tested locally instead of rolled out nationally on a guess, and the plan accounts for a channel that works in one city running flat in the next for reasons that have nothing to do with the creative.
- What does it cost?
- One fixed price for the full six weeks, quoted after a twenty-minute call once we know how many locations, markets and channels are involved. No hourly billing, no annual lock-in, and the price does not move once we start.
Tell us what is going on.
Five questions, two minutes. You get a written read on your situation before anyone talks about scope or price.