“My marketing isn’t producing.”
Find out why your channels aren't working, and where to look first.
Six weeks alongside your agency or marketing lead. We look at the channels, offers and measurement behind your locations, and the operations they hand off to, then show you where the biggest gains are and why.
- Duration
- 6 weeks
- Scope
- Fixed before we start
- Ends with
- A ranked read on where to improve, walked through with your team
Multi-location marketing breaks in the same few places
In a multi-location business, national spend and local spend get decided by different people who rarely compare notes. A campaign built for the brand then runs the same way in a market it was never suited to.
An offer that works in one location gets copied to the rest, on the assumption that what worked once will work everywhere. By the time anyone notices, three markets have been running at a loss for a quarter.
Measurement usually breaks around the same time locations start running their own pages and their own budgets — the reporting still adds up to a company total, but it stops telling you which location is actually earning its spend, or how far the answer has drifted since the season changed.
Signals worth checking
- The same national campaign runs in every market, and half of them ignore it.
- Local budgets get set by what the operator spent last year, and nobody checks the numbers.
- An offer that worked in one market got rolled out everywhere and quietly underperforms in three others.
- Every location built its own landing page, and now the totals don't add up to one number.
- Creative has been running since spring in some markets and since last year in others.
- Nobody can say which channel is actually opening the sale once the season turns.
What we look at, and what you get
- Deliverable 01
Why your channels aren't working
Each channel checked against what it should do for your locations: who it reaches, what it costs, where national and local spend overlap or miss, and why the weak ones are weak.
- Deliverable 02
Offers, market by market
Where the current offers win and lose by location, and where an offer that worked in one market was copied to others it doesn't suit.
- Deliverable 03
Measurement and the handoff to operations
Where reporting stops showing which location earns its spend, and where leads go cold once marketing hands them to the front desk.
- Deliverable 04
Ranked opportunities
What deserves your attention in marketing or operations, ranked by likely impact and effort. Where a test is the quickest way to settle a question, we suggest one.
- 011–2 weeksDiscoveryProblem definition, impact analysis, current-state assessment, stakeholder map.
- 022–3 weeksSolution designSolution architecture, implementation roadmap, resourcing, risk and mitigation.
- 03Scoped to the workImplementationDeployment plan, adoption and training, performance monitoring, success measures.
How we price it
One fixed price for the full six weeks, quoted after a twenty-minute call once we know how many locations, markets and channels are in play. No hourly billing, no annual lock-in. The number does not move once we start. If we do not think a sprint will pay for itself, we will say so on that call.
Common questions
- What do we have at the end of six weeks?
- A clear read on why your channels aren't producing and where the biggest gains are, in marketing and in operations, ranked by likely impact and walked through with your team. Where a test is the quickest way to settle a question, we suggest one. What gets acted on, and by whom, is your call.
- Does this replace our agency?
- No. The sprint works with your agency or marketing lead. They keep the accounts and own the changes, and we bring an outside read on where the opportunities are. If you want to know whether the agency itself is earning its fee, start with the Agency & Vendor Performance Review.
- Why look at operations in a marketing engagement?
- Because a lot of what looks like a channel problem starts after the click. When a lead waits two days for a call back, or a consult never gets a follow-up, the channel takes the blame for what happened at the front desk.
- How do you look at results across dozens of locations?
- Location by location first. Reporting usually stops showing which location earns its spend once locations start running their own pages and their own budgets. We show where it breaks and what closing the gap would take, so your agency or analytics lead can fix it.
- When would we expect to see movement?
- That depends on what your team acts on, and how quickly. We do not promise a number, because it depends on how far the current setup is from working.
- How do you handle markets that behave differently from each other?
- We look at each location and market on its own. A channel that works in one city and runs flat in the next shows up as a gap to explain. A company-wide average would hide it.
- What if we need someone to make the changes for us?
- Your agency or in-house team makes them. If nobody senior is there to own the work after the six weeks, that is what the Fractional CMO engagement is for.
- What does a Growth Sprint cost?
- SOLVBL charges one fixed price for the full six weeks, quoted after a twenty-minute call. Never hourly, and never on an annual lock-in.
Tell us what is going on.
Five questions, two minutes. You get a written read on your situation before anyone talks about scope or price.