Original analysis, tools and guides — sourced, or left unsaid.
Everything here belongs to one of the four reasons operators call us. Every statistic carries a working link to where it came from; where a number could not be sourced, the piece was written without it.
- Tool
Agency performance scorecard
[PLANNED — Score your own agency in ten minutes, free.]
- Benchmark
What a $15k monthly retainer actually buys
How agency retainers are actually structured — hours versus deliverables, where senior time goes, what the management fee covers, and what to ask before you renew.
- Guide
Central or local: where multi-unit budgets should sit
[PLANNED — How to split spend across locations without starving either end.]
- Guide
What the first ninety days of coaching actually look like
What happens in the first session, how the focus gets written down, what changes between month one and month three, and how a leader — and their coach — knows whether any of it is working.
- Benchmark
Fractional CMO or full-time hire: the real cost
[PLANNED — Salary, ramp and risk, side by side.]
- Guide
Ten questions that reveal an underperforming agency
Ten specific questions to put to your own agency, covering location-level cost, staffing, stale creative, budget splits, and contract terms — with what a good answer sounds like and what a bad one gives away.