Who writes the library, and how it is checked.
Every library piece carries the byline SOLVBL. This page is what that byline stands for.
Who stands behind it
Every piece in the library is published by SOLVBL, LLC, a consulting firm based in Orange County, CA. We publish as a firm rather than as named individuals.
The library is written by the people who deliver the engagements, and delivery is senior-only. Each piece takes one question about marketing spend, agencies or leadership and works it through in full, for any business where the spend is running and nobody senior owns it.
How claims are sourced
Every statistic carries a working link to the source it came from. If a number cannot be traced, the sentence is cut rather than softened. Some pieces were published with no statistics at all for that reason.
Mechanism, not anecdote
The library does not ask you to take a story on trust. Each piece shows how the thing works, such as how a retainer is structured or how a budget split plays out across locations, so you can check it against your own numbers.
It is the same standard we hold in an engagement: every recommendation is checked against evidence you can see yourself.
Dates and corrections
Each piece shows the date it was published and, when its substance changes, the date it was updated.
If something we published is wrong, email makeit@solvbl.io. We correct it and update the date.