“We book consults, but too few become treatments.”
Marketing for multi-location med spas, judged by treatments, not inquiries.
SOLVBL is a marketing consulting firm for med spa groups and multi-location aesthetics brands. We find where the spend behind your locations is working, where it is not, and what to change first.
- For
- Multi-location brands
- Starts with
- A twenty-minute call
- Delivery
- Senior-only
An inquiry is not a treatment
Med spa marketing is often reported in inquiries and booked consults. The revenue comes later, when a consult becomes a treatment and that client comes back on schedule. An agency paid on inquiries can look successful while provider time sits open on a Tuesday.
Across several locations, the problems compound. Provider capacity differs by location, so one campaign can overbook one clinic and underfill the next. Ads for medical and cosmetic treatments face stricter review on the major ad platforms, so creative that runs in one channel can be rejected in another. And follow-up after a consult usually depends on the front desk, not the plan.
Signals worth checking
- Reports count inquiries and consults, but not treatments or rebooking.
- One location is booked out while another has open provider time.
- Nobody owns follow-up after a consult that did not book.
- Memberships and treatment packages are sold differently at every location.
- Ad creative keeps getting rejected, and nobody can say why.
- Every location runs the same promotion, whatever its provider schedule.
Where to start
- 2 weeks · fixed scope
Agency & Vendor Performance Review
Scores the agencies behind your locations on treatments and rebooking, not inquiries, with a 90-day plan you can run with or without them.
Agency & Vendor Performance Review → - 6 weeks · fixed scope
Growth Sprint
Finds where the path from ad to consult to treatment leaks, and whether spend matches the provider time each location actually has.
Growth Sprint → - Monthly · 3-month minimum
Fractional CMO
Senior marketing leadership for a med spa group that has outgrown a coordinator but does not need a full-time CMO.
Fractional CMO → - Monthly · 6-month engagement
Leadership Coaching
For the practice and regional leaders running a growing group, so each location’s front desk and providers keep up with the plan.
Leadership Coaching →
Common questions
- What does a marketing consultant do for a multi-location med spa group?
- Looks at the spend behind every location and asks what it returns in treatments and repeat visits, not inquiries. That means auditing agencies and channels, fixing the path from consult to treatment, and matching spend to the provider time each location has. SOLVBL does this for med spa groups and aesthetics brands on a fixed scope.
- How should a med spa measure marketing performance?
- By cost per treated client and how often those clients come back, measured by location. Inquiries and booked consults are early signals, but they do not show whether a location grew. If your reporting stops at consults, that is the first gap to close.
- Why do some med spa locations get too many bookings and others too few?
- Usually because spend is set centrally while provider capacity is set locally. A campaign sized for the whole group overbooks a location with one injector and underfills one with three. Matching budget to each location’s open provider time often fixes more than a new campaign does.
- Why do med spa ads get rejected?
- The major ad platforms review ads for medical and cosmetic treatments more strictly than ordinary retail ads, and the rules differ by platform and treatment. Rejections are often about specific claims or imagery rather than the offer itself, so the fix is a creative system built for those rules, not a new agency.
- What does a SOLVBL engagement cost?
- Agency reviews and growth sprints are one fixed price for the whole scope. Fractional CMO and coaching work is a fixed monthly rate with a minimum term. Every price is quoted after a twenty-minute call, never billed hourly, and never on an annual lock-in.
Tell us what is going on.
Five questions, two minutes. You get a written read on your situation before anyone talks about scope or price.