“Our studios spend on ads, but we can’t see which ones fill classes.”
Marketing for multi-location fitness studios, judged by members, not leads.
SOLVBL is a marketing consulting firm for boutique studio brands and fitness groups running several locations. We find where the spend behind your studios is working, where it is not, and what to change first, studio by studio.
- For
- Multi-location brands
- Starts with
- A twenty-minute call
- Delivery
- Senior-only
A lead is not a member
Most studio marketing is reported at the top of the funnel: leads, intro-offer sign-ups, cost per lead. The number that pays the rent sits further down, in how many of those people become members and are still paying three months later. When the agency is paid on leads and the studio is judged on members, both can look busy while revenue stays flat.
Across many studios, the gap widens. A new studio in presale needs different spend from a mature one with a full schedule, and each studio’s local budget often runs separately from the national marketing budget. Without studio-level numbers, every location gets the same plan.
Signals worth checking
- Reports stop at cost per lead and never reach cost per member.
- Intro offers sell, but nobody tracks how many become memberships.
- New studios in presale get the same campaigns as mature ones.
- Lead follow-up depends on whoever is at the front desk that day.
- January spend rises every year, and nobody checks what it returned by March.
- Studio managers question the central marketing budget, and head office cannot show them the numbers.
Where to start
- 2 weeks · fixed scope
Agency & Vendor Performance Review
Scores the agencies behind your studios on members and retention, not leads, with a 90-day plan you can run with or without them.
Agency & Vendor Performance Review → - 6 weeks · fixed scope
Growth Sprint
Finds where the path from ad to intro offer to membership leaks across your studios, in the marketing and at the front desk, and where to look first.
Growth Sprint → - Monthly · 3-month minimum
Fractional CMO
Senior marketing leadership for a studio group that has outgrown a coordinator but does not need a full-time CMO.
Fractional CMO → - Monthly · 6-month engagement
Leadership Coaching
For the regional and studio leaders carrying a growing studio group, so local execution keeps up with the brand.
Leadership Coaching →
Common questions
- What does a marketing consultant do for a multi-location fitness brand?
- Looks at the spend behind every studio and asks what it returns in members, not leads. That means auditing the agencies and channels, finding where the path from intro offer to membership leaks, and giving each location a plan that fits its stage, whether it is in presale or full. SOLVBL does this for multi-location studio brands on a fixed scope.
- How should a multi-location fitness brand measure marketing performance?
- By cost per new member and how long those members stay, measured studio by studio. Cost per lead is useful for spotting problems inside an ad account, but it says nothing about whether the studio grew. If your reporting cannot get to members, that is the first thing to fix.
- Should a new studio in presale get a different marketing plan?
- Yes. A studio in presale is selling a promise to a neighborhood that has never seen it, while a mature studio is filling gaps in a known schedule. They need different offers, channels and budgets, and judging them on the same targets punishes the new studio for being new.
- How should a multi-location fitness brand split marketing between national and local budgets?
- The national budget should pay for what every studio benefits from equally, and local budgets should pay for what only that studio’s market needs. The exact split matters less than being able to show every studio what each dollar returned, which is where most disputes start.
- What does a SOLVBL engagement cost?
- Agency reviews and growth sprints are one fixed price for the whole scope. Fractional CMO and coaching work is a fixed monthly rate with a minimum term. Every price is quoted after a twenty-minute call, never billed hourly, and never on an annual lock-in.
Tell us what is going on.
Five questions, two minutes. You get a written read on your situation before anyone talks about scope or price.